Blog Post #1

Last Updated on August 9, 2021 by Travis Lane

Ecommerce is quietly and conveniently taking over our lives. According to Jeff Bezos, Amazon has over 100 million Amazon Prime members. Free shipping is the norm. Two-day shipping is becoming one-day or two-hour shipping.

If you want to start your ecommerce store, choosing the best ecommerce platforms can be tough – there are over 477 different options.

I want to make this decision easier by showcasing the best ecommerce software so you can find the right solution for your online store. Let’s face it – with so many options on the market, there will only be a few left standing in the end, so you want to make sure you pick the winner.

Why should you trust these reviews?

I have over 10 years of ecommerce experience:

  • I’ve managed marketing teams for ecommerce brands making over $100 million/year.
  • In a previous role, I was in warehouses and managed wholesale shipments.
  • I’ve managed 8-figure/year ecommerce marketing budgets.
  • I’ve worked for SaaS companies in the ecommerce space.
  • And I’ve launched online stores on almost every platform.

These reviews rank based on price, reliability, technical support, features, scalability, product options, shipping, fulfillment, control panel experience, and more.

We’ll also compare and review things like:

  • The best choices for small businesses.
  • The top cheap, free, and open-source options.
  • The platforms with the best themes and website designs.
  • Enterprise solutions for large brands.

Let’s get started.

Disclaimer: I receive affiliate compensation for some of the links below at no cost to you. However, these are the best tools I have used and tested that I believe are most effective for launching and running an online store. You can read our full affiliate disclosure in our privacy policy.

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What Are the Best Ecommerce Platforms?

Ecommerce platforms are robust, full-featured software tools to sell products online. When choosing from the best options, there are many considerations, and each ecommerce website builder provides different features.

For example, your needs will be different if you’re selling three products vs. 100. Or if you want to do dropshipping rather than your own shipping and fulfillment.

Ultimately, ecommerce software should let you add your products quickly, offer coupons and discounts, and automatically track inventory. They should also help manage shipping and fulfillment so that you can focus on running your business.

Here are my picks for the best ecommerce platforms to try this year:

1. Wix.

Best Ecommerce Platform for Small Business ($23/month).

Wix is a fast-growing website builder that allows users to upgrade to full ecommerce functionality for $20 per month. They boast hundreds of designer-made templates, promotions and gift cards, beautiful product galleries, and easy order management and shipping.

They automatically optimize your online store on mobile, including iPhones and Android devices (Apple and Google). You can also customize the look of your mobile ecommerce site with their online store builder tool. You don’t need to dive into HTML or CSS to create a stunning website with Wix.

They have an excellent array of product galleries to layout your products in a beautiful (and conversion-optimized) way.

Wix Ecommerce Product Galleries

These product galleries layout great on mobile devices too and adapt in a stacked format.

Wix is also known as one of the easiest tools to use in both the website builder and ecommerce space.

There are literally only seven steps needed to build your online store:

  1. Log in to your account or sign up for free.
  2. Pick a template from the Online Store category.
  3. Edit the text and add your business name.
  4. Click “My Store” & “Manage Your Store”.
  5. Add products to your store.
  6. Select “Business Setup” to add Payments, Shipping & Store Settings.
  7. Publish your site & connect to your own domain.

Finally, Wix offers a secure checkout, 24/7 customer support, multiple payment options and solutions, global tax and shipping, and coupons, and discounts to help you sell more.

Try Wix for free and start selling your products online.Get started with Wix

About Travis Lane

Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy.

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